Optify
Website redesign for a family eye care optics
Introduction
Optify is a family eye care optics based on Bojnická cesta in Prievidza, combining expertise with a personal approach. The optics offers eye examinations using the latest technology, including the Essilor centration tower – the only one in Slovakia, sells glasses and frames from more than 30 brands (e.g. Tom Ford, Gucci, Ray-Ban, Hugo Boss), provides contact lens service and lifetime frame care. Behind the optics stands a team of experts with more than 30 years of combined experience in the field.
Requirements
At enoughX, we have prepared for Optify a complete redesign of their
existing website, which would better reflect the premium
character of the optics and make it easier for customers to navigate when
choosing glasses and booking an eye examination.
Requirements
included:
- UI/UX design: A modern, elegant design in a dark theme with gold accents that highlights the presentation of eyewear frames and premium brands. Responsive solution for all devices.
- Front-end development: Implementation of the About us, Eye Examination, Glasses & Frames and Contact sections, including a clear presentation of key statistics (30+ years of experience, 12,000+ refractions, 1,500+ frames, 4.9★ rating) and integration with an external booking system.
- SEO optimization: Content and structure optimization for search engines with emphasis on local SEO for an eye care optics in Prievidza and the surrounding area.
Result
The result is a modern and trustworthy website at optify.sk, which clearly presents the optics' services, the team of experts, the range of eyewear brands and key trust-building statistics. The new design feels premium and modern, while the responsive solution and optimized content improve search engine visibility and make it easier for customers from Prievidza and the surrounding area to find information about eye examinations and eyewear.
You can view the result on the client's website optify.sk.
